Chapter 789 No Need to Jump off the Building
As soon as Eric left the Ferguson Villa, he went straight to the office.
At the moment, Ferguson Corporation was wrapped u p in the scandal, and those netizens' remarks
were relentless.
Once again, they dug out all those things that the Fergusons did to Nicole and analyzed them.
The netizens made it sound like what Ingrid did represent the attitude of the entire Ferguson
Corporation with regards to interests.
When Eric liked Nicole, he was so humble that people mistakenly thought that he was deeply
affectionate.
As a result, Eric only added insult to injury and did not even cherish Nicole.
Ferguson Corporation’s stocks fell so much that it was the most turbulent event of the year.
However, everyone saw that Eric's response on this matter was very slow.
No one knew if it was intentional.
The whole company was in a frenzy.
Only Eric was calm and steady.
Ferguson Corporation's response came only when the stock price was about to fall to the lowest value.
They did not divert the netizens' attention so that the netizens would ignore the scandal. Instead,
Ferguson Corporation's public relations department thought of another way.
Ferguson Corporation apologized to Nicole and the public on behalf of Ingrid Ferguson.
Although Ferguson Corporation was unaware of the situation, they could not stay away from this matter
because of Ingrid's identity.
The public relations department put together the full story in chronological order without missing any
details, then posted it online.
They frankly admitted the Ferguson family's fault for their lax discipline on Ingrid, then promised to
compensate for all the losses proposed by Stanton Corporation.
After this news was sent out, it instantly caused a huge reaction.
Generally, when such a high-profile company like Ferguson Corporation made mistakes, they would
maintain their corporate image and would firmly deny their fault or ride out the wave and wait for things
to gradually cool down.
Ferguson Corporation's frank response left a good impression on everyone. This was how big
companies should take responsibility for their actions.
Originally, everyone was criticizing Ferguson
Corporation. However, the official social media executive of Ferguson Corporation was a guy who likes
to act cute. He usually interacted with netizens i n a joking tone.
He even explained the official statement released one sentence at a time, as he was afraid that people
would not understand or misinterpret it.
It was a sincere apology that made people's hearts go soft.
Ferguson Corporation finally managed to contact the head of the media platform that went "missing",
then suppressed the hype and traffic. They pushed the topic of discussion in a more positive direction.
Slowly, everyone's anger gradually subsided.
In the second half of the night, Ferguson Corporation suddenly made a wave of advertising for Stanton
Corporation's new products that would soon be launched.
The social media executive’s humble gesture of asking for forgiveness was simply spot on.
The competition and respect between companies were reflected through this series of operations.
At the same time, Ferguson Corporation's stock stopped its downward trend and was slowly rising.
Ferguson Corporation's step-by-step strategy was working well.
By the next day, everyone was shocked to see that
Ferguson Corporation occupied the top three positions of the trending topics.
[Ferguson Corporation advertising for Stanton Corporation and humbly begging for forgiveness looks
like Eric Ferguson is trying to beg Nicole, right? These two major companies are so cute!]
[It’s all that pampered rich b*tch Ingrid Ferguson's fault! She's so incompetent and jealous that Nicole is
doing better than her. This time, she really caused huge trouble for her family!]
[Full marks for the PR effect, but is Mr. Ferguson really that clueless? The love life of affluent families is
too complicated..."
[Using Ferguson Corporation’s official social media accounts to promote Stanton Corporation’s new
products really shows goodwill. No company will be s o generous!] [Ferguson Corporation’s stocks are
going up again! I don't have to jump off the building anymore!]